Reading

currently reading 'Branding in Asia' by Paul Temporal.wondering how hard it will be for an asian company to become a global brand.some 50 more pages left.quick book with a lot of examples.want to read more on marketing .Philip Kotler should be the next read but the problem is that bot much indian examples are there.or even asian for that matter.Paulo Coelho s The Zahir is still gathering dust after i read the initial few pages,not that the book was bad,but ,now the genre of books has to become more intellectual since there are oppurtunities to do so through the library.Last Paulo coelho that i read was The Eleven Minutes ..very twisted book..totally dedicated for sex without even getting you interested or excited..lloked at the matter from a very disinterested manner.

yeah i read Jose saramago s The blindness..the book is awesome and so grose that it sends shivers at times but the ending totslly flummoxed me.guess it was too intellectual  for me to understand.